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Video on demand brand Vuclip today announced that its OTT video platform Viu will launch Originals, both in long and short form, in regional languages this year, beginning with Telugu.
Viu is partnering with Annapurna Studios, a production house for film and TV content, with Telugu film hits such as Shiva, Ninne Pelladutha, Rajanna and Manam in its roster.
It will co-produce a youthful urban entertainer in Telugu titled Pill-A through this partnership in association with digital networks, Tamada Media, to be directed by Pavan Sadineni of Prema Ishq Kadal and Savitri fame.
This show is scheduled to be released in the first quarter of 2017.
Additionally, Vuclip will launch on Viu two short form original shows titled Munching with Mahathalli and Cinema Pichollo in Telugu.
In addition to adding Telugu premium shows to its catalogue, Viu has also become the first OTT VOD service in India with customised video offerings in regional languages starting with Telugu.
“We know the kind of fervour Telugu films evoke. As a brand, we are a celebration of this fandom and are proud to partner with Annapurna Studios, one of the best production houses in the business. Going regional with our Originals content strategy is a means to bring premium local entertainment to the global Telugu audience” said Vishal Maheshwari, Country Head, Vuclip India.
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