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Effective July 1, Rahul Mathew, now Creative Head, DDB Mudra West, will be appointed as the National Creative Director, DDB Mudra Group. Brijesh Jacob, now Joint Managing Director, 22feet Tribal Worldwide, will be appointed as the Group’s Chief Creative Technologist. For a seamless transition, both will work closely with Sonal Dabral, Chairman and Chief Creative Officer, DDB Mudra Group, until the end of September. Dabral is moving on from the Group to pursue other creative challenges.
In his new role, Mathew will be responsible for the creative product of DDB Mudra West while Jacob will be responsible for the creative mandate of the DDB Mudra North, DDB Mudra South, DDB MudraMax (Media, OOH and Experiential) and 22feet Tribal Worldwide. This will be in addition to his current role as JMD, 22feet Tribal Worldwide. Both will report to Vineet Gupta, Group CEO, DDB Mudra Group (Designate).
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