Most travellers compare prices on three or four websites before booking tickets. A survey by found that prices of tickets and hotels swayed the decision for 49 per cent of respondents, while 43 per cent also considered other deals and offers featured on these websites.

Only 41 per cent would repeat a purchase on a website out of loyalty to a brand; 59 per cent would look for good deals with repeat bookings for flights and hotels.

Among offers such as travel site credits, bank offers and Cashback, 46 per cent of respondents said they were always looking for extra cashbacks. While travel site credits are attractive, their limited redemption options reduce their appeal.

On the survey Swati Bhargava, Co-Founder, said “While the online travel sector constitutes more than 50% of the e-commerce industry, it’s critical that we keep a finger on the pulse of our customers – and deeply understand what travellers need, expect and value.

“While price has been one of the most important considerations since long, we are glad to see that customers are savvy on using cashback and online deals sites for their planning.”

With more and more websites giving discounts and offers, the online travel sector is set to witness some tough competition. This will make ticket bookings more economical for consumers

The survey sample of 2,000 respondents comprising people largely in the age group of 25-30 years, living in metros including Delhi, Mumbai, and Bengaluru.