Bonjour, new guests from small-town India
Puneet Dhawan of Accor is brimming with ideas on ways to revive the hospitality sector
What’s next? High-definition telecasts, of course! — K. Pichumani - The Hindu
From providing advertisement-free coverage of cricket matches through high definition (HD) feed, lowering entry price to offering sports channels for free, DTH (direct-to-home) providers are showering offers. Introduced first during the FIFA World Cup last year, HD-enabled channels have become popular amongst subscribers for their better picture and sound clarity.
To attract more customers, Dish TV has increased the number of HD channels from four to 30. It has also lowered its entry price from Rs 2,990 to Rs 2,330 and clubbed the HD coverage of French Open tennis tournament to sweeten the offer.
DTH service providers such as Tata Sky Ltd, Dish TV, Airtel Digital TV and Reliance Digital TV have acquired rights for HD coverage of matches. HD coverage is available at an extra cost of around Rs 150 over the package cost.
GROWING DEMAND
Says Mr Sugato Banerji, chief marketing officer, Airtel Digital TV, Bharti Airtel: “We are expecting an increasing number of subscribers to opt for the HD format.” The company is expecting a 15 per cent increase in subscriber base during this cricket season.
Reliance Digital TV also confirmed a rising sales graph. The company has sold more connections in the first two weeks of February than the combined sales of December and January.
“We are expecting to end this month with 40 per cent growth in subscription over the combined sales of December and January,” said Mr Umesh Rao, chief marketing officer and senior vice-president, Reliance Digital TV.
Reliance has introduced round-the-clock customer support facilities to redress any transmission problems.
PRICE WAR
Meanwhile, Sun Direct, which is providing standard definition feed, has unleashed a price war. The company is offering free sports channels for “long term” (6-12 months) subscribers. For other subscribers, sports channel prices have been pegged lower than competitors'.
“Our subscribers buy sports channels during events and not annually. We expect the offer to go down well,” Sun Direct said in an e-mailed response.
Puneet Dhawan of Accor is brimming with ideas on ways to revive the hospitality sector
Citroen’s first vehicle sports a novel design and European interiors. It is also meant to be as comfortable as ...
The pandemic is only the tip of the iceberg that the country’s cash-poor airlines — both regional and national ...
The government is yet to specify the framework of its recently announced old vehicle scrappage policy
With initial public offerings galore, we give you a cheat sheet to score some good grades
₹1548 • HDFC Bank S1S2R1R2COMMENT 1535152015601575 Fresh long positions can be initiated with a stiff ...
The key indices have retreated from theirs record levels; downside pressure could continue
Biggest risk in selling funds in a rising scenario is exiting early and missing out on further gains
After facing severe droughts for several years, farmers in western Maharashtra have turned the corner through ...
If you see garbage lying on the streets, remove it, says a dedicated plogger on a clean-up drive
Padma Shri awardee Ramachandra Pulavar — the 12th generation exponent of Tholpavakoothu in his family — on ...
Against considerable odds, Drishyam 2 delivers a story that’s just as good as — if not better than — the ...
Its name is the starting point of a brand’s journey and can make a big difference in the success sweepstakes
Sober spirits are the in thing
A peek into where ad spends went last year and where they are headed tomorrow
Can Swiggy Instamart disrupt the ecommerce groceries space, currently ruled by the Amazons and Big Baskets? ...
Three years after its inception, compliance with GST procedures remains a headache for exporters, job workers ...
Corporate social responsibility (CSR) initiatives of companies are altering the prospects for wooden toys of ...
Aequs Aerospace to create space for large-scale manufacture of toys at Koppal
And it has every reason to smile. Covid-19 has triggered a consumer shift towards branded products as ...
Please Email the Editor