Ford organises 1,000-city roadshows for the Figo

Our Bureau Mumbai | Updated on June 29, 2011

Ford India has embarked on a 100-day roadshow across 1,000 cities in India to celebrate one lakh unit wholesale sales (deliveries to dealer) of the Figo hatchback.

“Through our roadshow, the Ford Figo ‘Bharat Yatra', we will introduce the vehicle to more Indian drivers, enabling them to see, first hand, what the buzz is all about,” said Mr Nigel Wark, Executive Director, Marketing, Sales and Service, Ford India.

The roadshow was kicked off in Kolkata today, and will continue through West Bengal, Assam, Orissa, Chhattisgarh, Bihar, Jharkhand and Maharashtra.

Beginning next week, another two convoys will depart from Pune and Bangalore.

The three Figo convoys will cover 18 States.

The route for the Ford Figo ‘Bharat Yatra' has been meticulously crafted to ensure that the car also covers remote towns such as Gadchiroli, Hinganhat and Korba, the company said.

Published on June 29, 2011

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