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Kanan Devan brand, which has completed 25 years in the poly pack format, is rolling out a new TV commercial besides other celebratory initiatives. The complete celebration package will be implemented in Kerala and Karnataka. Mr Sushant Dash, Vice-President, Marketing, Tata Global Beverages, said Kanan Devan is a heritage brand in Kerala. Twenty five years ago, Tata Global Beverages (then Tata Tea Ltd) launched Kanan Devan in an innovative poly pack format. To celebrate the Silver Jubilee of this launch, an entire package has been planned, including the new TV commercial.
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