Philips India has entered into a marketing association for its air purifiers with Aamir Khan-starrer PK released today. In a statement, ADA Ratnam, President- Consumer Lifestyle, Philips India Ltd, said: “It gives us enormous pleasure to communicate the novelty of this range to the spectators in association with the movie PK .” Entertainment and sports marketing firm, Go Fish Entertainment, was advising this marketing association.

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