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Renault's ultra low-cost car partnership with domestic automaker Bajaj is a “business of opportunities”, its Country Managing Director said on Monday.
“When they (Bajaj) show it to us and if it matches our DNA, we'll go for it. If it doesn't we will find other solutions. This is a business of opportunities … if we walk out, we will do something different. If the quality of development matches the promise, we'll go for it,” Mr Marc Nassif, Country Managing Director, Renault India, said. He was speaking at the launch of the French automaker's first model in India, the Fluence luxury sedan, after starting solo operations.
Under the current agreement, Bajaj is tasked with “upstream activities” like research and development, sourcing and manufacturing of the ULCC, while Renault would market it through its own network. The car is scheduled for launch by 2012 and would focus on high fuel efficiency of about 30 km a litre.
Fluence
A year after opting out of a passenger car joint venture with Mahindra, Renault has launched the second product in India. With plans to launch five models by 2013 and sell one lakh cars by 2015, the company would now look to rebuild its brand image.
Priced at Rs 12.99 lakh (diesel, Delhi ex-showroom) and Rs 14.4 lakh (petrol), the Fluence competes with the Skoda Laura, Toyota Corolla, Honda Civic and Volkswagen Jetta. As a contrast to its rivals, Renault has chosen a lower pricing strategy for the diesel model than the petrol variant.
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