Companies

Sonalika's International Cars introduces MUV Extreme in South

V. Rishi Kumar Hyderabad | Updated on September 09, 2012

Plans more models, working on others

International Cars & Motors Ltd has introduced its high-end multi-utility vehicle Exteme in South India.

Part of the Rs 5,000-crore Sonalika Group of L.D.Mittal, ICML is working on other models including a smaller vehicle.

The MUV was launched here in association with Cromo Automotive.

The Extreme range comes with two engine options DI as well as CRDFi 2000 cc diesel engines. They are priced starting at Rs 5.88 lakh ex-showroom. The MUV comes with seven to 10- seater variant. While the seven-seater with luxury features is presented as a family mover, the 10-seater is versatile that could double up as a people mover in busy cities.

After the launch in the Nothern market, the company is set to go pan-India. With a manufacturing capacity of 2,000 vehicles per month and extended distribution network, the company is now focussing on stepping up sales volumes, Akshay Sangwan, Corporate Head, ICML, said.

The company has earmarked an investment outlay of Rs 1,000 crore and Rs 300 crore has already been invested in the Extreme MUV project. “We are working on several other variants and even a smaller vehicle,” Gaurav Saxena, Director, Sales and Marketing ICML, said.

The company now has a dedicated dealership network of over 100, which includes five in Andhra Pradesh.

Saxena said that the company is planning a few other modes and is working with its venture partners. “The investment outlay has already been made and by next year, we will be ready with more offerings,” he said.

The sports utility vehicles and multi utility vehicle segment is growing at about 25 per cent and several new models have been launched and some are expected to be rolled out shortly.

>rishikumar.vundi@thehindu.co.in

Published on September 09, 2012

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