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The Gujarat Cooperative Milk Marketing Federation (GCMMF) has decided to increase the milk prices by 4 per cent or Rs 2 per litre from some time in March for its consumers across India. The price rise is believed to be the fallout of the a sustained rise in the procurement price to the farmers.
GCMMF, which sells milk and milk products under the brand name Amul, had already increased prices of other dairy products except milk such as ice-creams, butter, ghee and butter milk among others.
"We are planning to increase milk prices some time in March in various markets of India by Rs 2 per litre," said R S Sodhi, MD, GCMMF. The effective date for the price hike will be announced later.
Amul milk is sold in six variants and the price hike will be made effective in all of them. The latest price hike comes after a similar hike of Rs 2 made in June 2016 for Delhi and Gujarat markets.
According to GCMMF, the cost of production for the farmers has gone up by more than 20 per cent since 2014 and inflation is also hurting the cost of living for farmers. The feed cost including green fodder has gone up in the range of 20-25 per cent.
"We can't let farmers to suffer as they are the most important part of the entire value chain. Their survival is important," Sodhi had stated earlier.
Sodhi claimed that the Unions have been paying procurement price in the range of Rs 610 to Rs 635 a kg fat - highest for the sector globally.
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