Consumer appliance brand White-Westinghouse, a new entrant in the country, is expanding its washing machine portfolio and also stepping up expenditure on research and development in India. The brand’s portfolio has been ramped up with the launch of its fully-automatic washing machines with Top and Front-load models.
SPPL, the Indian brand licensee of the American consumer appliance brand had launched the brand’s semi-automatic washing machines last year.
Also read: White-Westinghouse forays into Indian market with licensee partner SPPL
Prices for the top-load models start from ₹12,499 for the 6.5 kg model and for front-load models from ₹23,499 for 8.5 kg. The new range is available on Flipkart and Amazon.
In a statement, Pallavi Singh, Senior Vice President, SPPL, India Brand Licensee of White-Westinghouse said, “As a brand White Westinghouse has great potential and recall and our aim is to tap into that. Keeping the same in mind, we plan to invest approximately ₹500 crore in the research and development of WWH products to expand their horizon in India.”
“With the launch of our fully automatic machines and addition to our semi-automatic range, we plan to achieve sales of 30,000 units during the upcoming festive season. Fully automatic is the fastest growing segment because consumers are looking for products that make their life at home more convenient, due to added chores and responsibilities,” she added.
The brand aims to capture over 3 per cent of the market share in the washing machines category over the next 2 years, the statement added.
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.