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The heady whiff of coffee from the picturesque Tata Nullore Estates in Coorg will soon transport connoisseurs at a unique Starbucks outlet in Seattle to caffeine heaven.
Starting later this year, the Starbucks Reserve Roastery and Tasting Room, a “one-of-a-kind coffee shrine” in Seattle, the chain’s hometown, will offer, for the first time ever, a single-origin coffee from India in the US.
This is just one of many new initiatives formalised at a meeting between Starbucks Coffee Company Chairman and CEO Howard Schultz, and Tata Sons Ltd Chairman Cyrus Mistry. “Starbucks Reserve Tata Nullore Estates will be the first coffee from India to be roasted at the Starbucks Reserve Roastery and Tasting Room and will only be available at this Seattle location later this year,” a press statement said.
It will give customers there “a unique opportunity to experience a rare, small-lot coffee from the Tata Nullore Estates,” it added.
Starbucks will simultaneously increase its coffee roasting capacity for supplying its stores in India and, over time, in select markets across the world. Besides, Starbucks’ fresh brewed coffee will be made exclusively available on Vistara, the Tata Sons-Singapore Airlines joint venture that currently operates 457 flights to 17 destinations.
While Starbucks will bring its speciality tea brand, Teavana, to India in December, it will introduce the Tata-owned Himalayan Mineral Water to Starbucks stores in Singapore and China, and then to other markets.
“We are proud to work with Starbucks, a company which shares our commitment to both the coffee-growing regions and the coffee farmers to ensure we meet the global demand for high-quality coffee over the long-term,” said Mistry.
Both partners committed themselves to continuing to provide skills training to disadvantaged youth in India over the next five years through the Tata Strive initiative.
“These announcements build upon the success and shared values between Starbucks and Tata in our partnership in India,’’ said Schultz. Starbucks entered India in 2012 through a 50:50 joint venture with Tata Global Beverages and currently operates 83 stores.
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