CRM start-up Vymo strikes deals in Thailand, Vietnam, UAE

Vinson Kurian Thiruvananthapuram | Updated on February 28, 2019

Sequoia-funded Vymo's engagement is upwards of 70 per cent across deployments


Bengaluru-based Vymo, a start-up that operates in the $45-billion customer relationship management (CRM) market, has struck new deals in Thailand, Vietnam, and the United Arab Emirates (UAE), among others, in just the last three months.

Vymo is now working with Thailand’s largest bank, Vietnam’s largest consumer finance company, and the UAE’s largest Islamic bank. It claims to have over 75,000 users in over 50 large enterprises across the world.

'Fast, easy services'

Vymo has been deployed for 10,000+ field-salesforce personnel and more than 8,000 partners at over 12,000 points-of-sales nationwide for FE CREDIT, Vietnam's leading consumer finance company.

This would reduce loan disbursement time, improve collections and boost productivity for employees and partners at FE CREDIT, which owns the country's largest nationwide sales network.

Kalidas Ghose, Vice Chairman and Chief Executive Officer (CEO), said the focus at FE CREDIT is to digitise the customer journey in order to deliver fast and easy services to customers.

"With this in mind, we evaluated a range of solutions to help us achieve higher sales productivity, improve collections and enhance customer servicing," Ghose said.

'Ripe for disruption'

The Vietnamese company selected Vymo 'because of its unique application of automation and AI technology that allows for seamless data collection and better recommendations.'

Yamini Bhat, Co-founder and Chief Executive Officer (CEO), Vymo, says that the CRM market is ripe for disruption. While implementation costs continue to rise, user engagement of these applications is low at less than 30 per cent.

"Think of it as an expensive car that lies in your garage unattended. Vymo is the equivalent of a self-driving car. It can intelligently take you from point A to point B with minimal effort," she told BusinessLine.

Sequoia-funded Vymo's engagement is upwards of 70 per cent across deployments. It works with large banks and insurers in India, uses mobility and intelligence as key levers to drive sales productivity.

Recognised by Gartner and CB Insights for prescriptive sales, Vymo had earlier announced that it would expand presence in the Asia-Pacific after tying up with banks and insurance firms in Singapore and Hong Kong.

Published on February 28, 2019

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