In bid to reach out to gen-next and attract talent, Dabur India has taken its product launches to business schools. The company hopes to engage the audience by explaining Dabur’s processes, right from market research for new products to finalising the campaign idea.

Speaking to students at an event to launch Vatika Jasmine coconut hair oil at the Narsee Monjee Institute of Management Studies campus here, V Krishnan, Executive Director (HR), Dabur India said the new initiative Dreams (Dabur Reach-out for Engagement & Awareness in Marketing and Sales) serves twin purposes.

It reaches out to potential employees and takes the 130-year-old company to Gen-Y consumers.

The B-school initiative, he added, seeks to give the students a flavour of life at Dabur through live product launches. It is educative because students will get to experience in three hours the four pillars of marketing that they learn for six months in a classroom, he said.

“We are giving the B-school students a 360-degree view of a new product launch, right from market research to studying consumer insights,” said Krishnan.