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American restaurant chain Domino’s Pizza is bullish on India’s growth prospects, as the company’s Indian franchise partner, Jubilant Foodworks, opened the pizza chain’s 1,000th store in India on Friday. By store count, India is now Domino’s largest market outside the US.
“We are extremely happy with the pace of growth in the market. We have been growing at about 150 stores a year for the past few years now. The team at Jubilant Foodworks has done an extraordinary job to bring us to this point,” J Patrick Doyle, President & CEO at Domino’s Pizza Inc, told BusinessLine .
The company has over 7,000 stores in international markets outside the US. “So, overall one in seven stores in the international markets is located in India, which is about opening two stores a week. It is also the fastest growing market and, therefore, a very important market for us,” he added.
When asked about future growth expectations, Doyle said the company expected to continue with the same momentum, adding that he was optimistic that the brand’s growth will accelerate in line with India’s growth.
Same-store growth worryWhile admitting that same-store growth sales may have been a little slower than in the past, he believed the pace would pick up.
Doyle said that with Indian consumers increasingly taking to the digital channel for orders, the brand would strengthen this channel. Currently, an estimated 30-35 per cent of the overall sales for Domino’s Pizza comes through online channels.
On the big learnings from the Indian market that Domino’s has applied in other international markets, Doyle said: “Products developed in India have been taken to other markets. Some of the pizzas developed in India are also selling in the UK market.”
“But, most important is the work done by the team at Jubilant Foodworks in terms of team development. There is a lot of focus on training programmes and developing talent, and we take these learnings to other markets from India,” he added.
Doyle said the company hopes to replicate the success in India in other key South Asian markets.
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