Companies

Fujifilm betting big on high-end digital cameras

Our Bureau Mumbai | Updated on January 09, 2018 Published on November 16, 2017

Yasunobu Nishiyama, MD, Fujifilm India

Japanese photography and imaging company Fujifilm expects its revenue to increase 10 per cent this year with the launch of new products and widening of market reach.

Despite the slowdown for its conventional products in India, the company has managed to gain market share in the medical business, which is driven by computer radiology and digital radiology products. These digitise x-rays and send them to computers, where they can be stored as images and retrieved later.

Yasunobu Nishiyama, Managing Director, Fujifilm India, said the company is seeing a revival in demand post GST rollout, and the revenue this fiscal should touch ₹1,100 crore, against ₹1,000 crore logged last year.

The company’s manufacturing plant in Pune, Fujifilm Sericol, produces ink for wide format printers and it is exploring possibilities to develop more products through local collaborations.

The company recently launched Uvistar Hybrid 320, a wide format UV production printer to cater to the need of the graphics art market. It is a 3.2 m, combination flatbed and roll printer, capable of producing high quality output at speeds of up to 201 sq m an hour.

On the demand for cameras, Nishiyama said smartphones do pose a huge threat to compact digital cameras in general. However, due to rising consumer awareness, the high-end digital camera market has vast potential in India.

“Technological advancements like mirrorless camera and increased functionalities like GPS, Bluetooth, wi-fi in the cameras are expected to reduce the substitution effect in the coming times. We expect to see the demand for mirrorless camera market to increase gradually and surpass DSLR market by 2019,” he said.

Published on November 16, 2017

A letter from the Editor


Dear Readers,

The coronavirus crisis has changed the world completely in the last few months. All of us have been locked into our homes, economic activity has come to a near standstill.

In these difficult times, we, at BusinessLine, are trying our best to ensure the newspaper reaches your hands every day. You can also access BusinessLine in the e-paper format – just as it appears in print. Our website and apps too, are updated every minute.

But all this comes at a heavy cost. As you are aware, the lockdowns have wiped out almost all our entire revenue stream. That we have managed so far is thanks to your support. I thank all our subscribers – print and digital – for your support.

I appeal to all our readers to help us navigate these challenging times and help sustain one of the truly independent and credible voices in the world of Indian journalism. You can help us by subscribing to our digital or e-paper editions. We offer several affordable subscription plans for our website, which includes Portfolio, our investment advisory section.

Our subscriptions start as low as Rs 199/- per month. A yearly package costs just Rs. 999 – a mere Rs 2.75 per day, less than a third the price of a cup of roadside chai..

A little help from you can make a huge difference to the cause of quality journalism!

Support Quality Journalism
This article is closed for comments.
Please Email the Editor