Vikram Pawah has been named managing director of Harley-Davidson India effective today.

In his new role, Pawah will manage Harley-Davidson India’s leadership team responsible for in-country sales, dealer network management, marketing, service and operations activities to expand the company’s presence in the country, a statement from the company said.

Pawah has 24 years of experience, including 21 years with Honda in India and Australia. His most recent role was assistant vice president and operating head - sales with Honda Cars India Ltd, where he led the sales operations across India and the export markets for product and accessories.

Prior to this he worked with Jay Engineering Works Ltd, a manufacturer of Usha brand fans, sewing machines and fuel injection equipment, as well as Fun Foods India Pvt. Ltd.

“India is an important and growing market for Harley-Davidson, and with Pawah’s leadership and long experience in the automotive industry, we will seek to expand our presence even further in the country, to allow more customers the opportunity to fulfil their dreams,” Marc McAllister, vice president and managing director, Asia Pacific.