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Two-wheeler manufacturing major Hero MotoCorp Ltd (HMCL) has signed on southern superstar Allu Arjun as its first regional brand ambassador.
The Tollywood star Allu Arjun will play a role in augmenting Hero MotoCorp’s foothold in the South Indian markets, in addition to promoting the brand at the pan-national level.
Hero MotoCorp will soon launch a new multimedia campaign featuring Allu Arjun with the 125-cc Glamour motorcycle. With catchy lyrics and background score, the TVC which has been conceptualised by JWT, has been shot at a location in Thailand.
The company in a statement said Allu Arjun’s persona resonates well with Hero Glamour’s brand proposition – powerful, stylish and magnetic.
Allu Arjun said, “Hero has been an iconic brand for years and has always connected with the youth through the platforms of sports, music and movies. This homegrown brand has now gone global which is a matter of pride for all of us in India.”
In 2014, Hero MotoCorp had roped in Tiger Woods as its first global corporate partner and also signed on Indian hockey captain Sardar Singh and actress Alia Bhatt as its new brand ambassadors.
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