Comments
Around 2,000 delegates are expected to participate in the World Congress of International Advertising Association (IAA) to be held in Kerala next month.
The three-day event will be held in Kochi from February 20.
Reliance Industries Chief Managing Director (CMD) Mukesh Ambani, Unilever Chief Executive Officer (CEO) Paul Polman, Qualcomm CEO Steven Mollenkopf, Infosys non-executive Chairman Nandan Nilekani, Softbank Investment Advisers CEO Rajeev Misra and Sri Sri Ravi Shankar are scheduled to address the 44th World Congress of IAA.
“We have assembled a stellar array of 35 speakers, each one a global leader in their own rights. The topics would appeal to professionals in the areas of marketing, advertising, media and technology, as well as academics and students,” said Pradeep Guha, Chairman, Steering Committee IAA World Congress.
Other speakers include tennis legend Andre Agassi, Vijay Amritraj, Alibaba Group Chief Marketing Officer Chris Tung, Facebook’s Vice-President of global marketing solutions Carolyn Everson, co-founder of Skype Jonas Kjellberg.
Bollywood legend Amitabh Bachchan and Deepika Padukone would also speak.
IAA World Congress, which is held in India for the first time, would be on theme ‘Brand Dharma’, which would address the growing need for brands to have a higher purpose.
Comments
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.