Kolkata-based McNROE Consumer Products Pvt Ltd, makers of the deodorant brand Wild Stone, on Thursday announced their foray into the “no gas” deodorant category with the launch of its perfume body spray. The new variant will be branded ‘Wild Stone Perfume Body Spray’.

The company currently has 10 deodorant variants in the market.

According to a release issued by the company, the brand has roped in actors Kunal Kapoor and Huma Quereshi to promote the product. The television campaign will be activated across national and regional channels in India. The advertisement will be dubbed in seven languages — Bengali, Oriya, Telugu, Tamil, Malayalam, Marathi and Kannada. The outdoor campaign will be activated across Mumbai, Delhi and Kolkata.

The “no gas” deodorant category is the fastest growing segment, and is slowly evolving as a separate product category in itself with a 30 per cent growth rate, NK Daga, founder and director, McNROE Consumer Products, was quoted as saying in the company release.

“With this launch we look forward to a significant growth in our market share, taking the brand to the number one spot,” he added.

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