Parle Agro, has with the appointment of Tollywood superstar Allu Arjun as the brand ambassador for the company's flagship product Frooti, is looking to consolidate its foothold in the South. The ₹2,000-crore brand has been one of the leading mango beverages in the country. Allu Arjun's introduction is expected to further strengthen the company's connect with the youth in the South, the company said in a release. It is also understood to be a part of the organisation’s expansion strategy to become a ₹10,000-crore entity by 2022.
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.