Leading multiplex chain PVR Ltd has announced its tie-up with CJ 4DPlex, the world’s first cinema company at CinemaCon, Las Vegas. The company will launch the 4DX technology at its 15-screen multiplex at Noida. In a statement, Gautam Dutta, CEO PVR said, “Introducing 4DX will be another step to offer finest movie experience to our patrons here. PVR has always aimed to give the best to its audiences and we see a promising future for this technology in our country.”
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