Sri Adhikari Brothers Television Network Ltd and its associate concerns, and Pantel Technologies have entered into an understanding to jointly create a bouquet of over 20 channels comprising diverse genres such as entertainment, kids, infotainment, mythological, movies and variety of music.
While the modalities of the partnership is not known, the two companies are expected to launch free-to-air channels and also an OTT (Over-the-Top) platform.
Noida-based Pantel Technologies had recently acquired Reliance Communications DTH business. RCOM had indicated that its customer base of 1.2 million will go to Pantel.
“We are looking at tier-2 and -3 audience. While the modalities of partnership are still being worked out, we will be rolling out channels by March next,” Markand Adhikari, CMD, SAB Group, told BusinessLine.
He said the varied product offering will strengthen the business of Reliance DTH Big TV and will give a leg up to the largest FTA (free-to-air) network in India. FTA channels have shown an upsurge with all the leading broadcasters showing keen interest in the FTA product offering.
Tapping the immense potential of the rural segment and to provide them good quality family entertainment, the collaboration aims to create the bouquet. This will usher in a new era of entertainment for the rural market, said Adhikari.
SABGroup, a pioneer in Indian media and entertainment, is the founder of comedy channel SAB TV. It runs five channels: Mastiii - a music and youth channel; Dabangg - focusing on Hindi heartland of Uttar Pradesh, Bihar and Jharkhand; Maiboli – a Marathi entertainment channel; Dillagi – a channel dedicated to the rural India; and Dhamaal Gujarat – a music and youth channel for Gujarat.
Pantel Technologies Pvt Ltd is an information technology and communication devices company with operations in India, South-East Asia, the Gulf region and Africa. It sells innovative Tablet PC(s) under the brand name of Penta T-Pad (s) in the Indian, South-East Asian, Gulf and African markets.
Pantel has collaborated with Mauritius Telecom, the telecom service provider of Mauritius, to bring digital computing solutions to the Mauritian and African markets at affordable prices
Pantel Technologies CMD, Vijendra Singh, said, “Our main aim is to develop the entertainment appetite of the rural market and create an alternative India. With our coalition with SABGroup, we will bring together our technological proficiency and their content expertise thereby enabling us to provide good content for rural India which is what we are committed to for their upliftment.”