New York Stock Exchange-listed Starwood Hotels & Resorts Worldwide, Inc, today announced the opening of the Starwood India Customer Contact Centre (CCC) in Gurgaon.

This would be Starwood’s ninth global CCC and the fourth in the Asia-Pacific, it said in a statement.

“The Starwood India CCC will offer an enhanced level of service to Starwood’s fast-growing customer base in the South Asia region,” it said.

“Starwood Hotels & Resorts continue to remain bullish on the long-term growth opportunities in the region. Already our fourth largest market, India is second only to China in terms of our future global growth. There is tremendous potential for us in both domestic and international travel,” said Ms Patricia Neo, Senior Director, Customer Contact Centres, Asia Pacific, for Starwood Hotels & Resorts.

Starwood Asia Pacific Hotels and Resorts Managing Director, India and Regional Vice-President, South Asia, Mr Dilip Puri said, “This ‘India for India’ contact centre will enable us to better connect with customers in the region, appreciate unique customer preferences and behaviours and provide a level of service that will drive long-term customer loyalty to Starwood brands.”

Starwood is looking at having this centre operate 24x7 to support both India and global operational needs.

Focused on opening the “right properties in the right places with the right partners”, Starwood Hotels & Resorts remains on track with plans to open three additional hotels in 2011, growing its total portfolio in India to 35 hotels by the end of the year.

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