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Sterling & Wilson Powergen, part of the diversified Shapoorji Pallonji Group, is eyeing the large emerging market for diesel generators and solar sub-station solution it has developed for photovoltaic projects in the country.
Commanding a market share of about 10 per cent in the ₹7,000-crore generator business in the country, it is now looking at consolidating its market share in the power-starved States with its recently developed solar CC (solar sub-station) suitable for solar photovoltaic power plants.
Sanjay Jhadav, President, Sterling & Wilson Powergen, told BusinessLine , “As a leading generator and panel electric manufacturer in the country, we have developed a solar sub-station solution for solar PV projects. It suits one MW and up to 2 MW solar plants serving as converter and transmitter of power generated. Since this is modular in nature, it can be rapidly deployed for solar installations.”
“For us, the power-deficit States in the South offer a big opportunity to expand our DG set business, helping IT companies, large commercial establishments, offices and even airports providing them back up solutions. We have deployed such solutions for TCS in Hyderabad and the Delhi International Airport and a number of other IT firms and data centres,” he said.
The company’s manufacturing plant in Silvassa produces DG sets spanning 10 kva to 3,000 kva. “While supplying big DG sets has been our strong point, we are looking to expand our small DG set range,” he said.
Apart from focus on growing the business in Government and industrial sector, Sterling & Wilson hopes to to garner a bigger market pie with this solution. With Telangana, Andhra Pradesh. Gujarat, Maharashtra, Orissa and several other States providing a big push for the solar energy projects, the opportunity is huge, he explained.
Apart from working on projects executed by Shapoorji and Pallonji, the company is looking at serving the needs in the domestic market initially.
“In a phased manner, we expect to export these sub-stations to other markets,” he said.
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