Lighting industry player Surya Roshni today said it has entered into a strategic alliance with e-commerce major Snapdeal to expand the reach of LED bulbs and make them affordable for the people.

This tie-up initiates a disruptive trend in energy conservation by making LED bulbs affordable and within the reach of millions of people in tier II and III areas.

Surya’s eco-friendly and energy saving LED bulbs will be available for sale on the e-commerce website from January 2016, a company statement said.