Mexican-style quick service restaurant chain Taco Bell has entered the North Indian market with the launch of its first restaurant in New Delhi, after a partnership with Burman Hospitality Pvt Ltd, its first franchisee in India incorporated by the promoter family of Dabur.
Taco Bell, which is part of the Yum Brands, has six restaurants in Bangalore and Mumbai. These restaurants are being directly run by Yum Brands.
“Taco Bell with Burman Hospitality Pvt Limited aims to take the count to 25 restaurants in the next 18-24 months,” an official statement said.
Expanding footprint Unnat Verma, General Manager – Taco Bell & Pizza Hut, said, “With a strong proof of concept in Bengaluru and Mumbai, we are now eager to increase our footprint across India and are delighted to work with Burman Hospitality as part of our expansion strategy into northern States including New Delhi, Punjab, Chandigarh and Uttarakhand.”