Our Bureau InnerSense, which claims to be the country’s first organic antimicrobial lingere brand, has raised about ₹2.5 crore in pre-Series A from a clutch of investors led by accelerator and incubator Venture Catalyts. Dharmesh Dalal, Vijay Lakhani and Matulya Shah are the other investors who participated in the round through Venture Catalyts.

Founded in 2014 by Abhishek Lodha and Neerja Lakhani, Inner Sense is the latest entrant in the ₹15,000-crore lingerie market in India that is creating eco-friendly innerwear suited for countries with the warm climate. The company does not use any synthetic material, which is currently used by most of the players.

The company said that it will be using the funds to expand their product portfolio and into innovation.

Dharmesh Dalal, Partner, Ekkum Advisors LLP, said, “Inner Sense offers a great opportunity in a huge market of affordably priced, body-sensitive, hygienic and organic inner wear for Indian women. Besides, strong and loyal customer base through online sales, currently selling through over 18 ecommerce platform in India and four platforms outside India, reflects the acceptance of the product’s comfort fit, design & styling. Limited competition and the expertise of the founders in textiles and innovative product design, in line with customer’s dynamic fashion requirements, further strengthens my belief in InnerSense.”