With a view to taking the growth of its digital platform to the next level, Viacom18’s video on-demand platform VOOT is focusing on three core areas – an extensive regional focus, a premium service besides an international foray targeting the Indian diaspora.

The regional content focus will include VOOT Regional Originals being produced across four key languages (Kannada, Tamil, Bangla and Marathi) and over 30+ shows on VOOT kids being made available across six languages viz. Kannada, Tamil, Bangla, Marathi in addition to English and Hindi.

“Our micro market focus strategy will see not just see a big dial-up in regional language content but also focus on full regionalization of the product,” Gaurav Gandhi, COO, Viacom18 Digital Ventures said.

The company said it will also undertake an international foray by rolling out its services its services in key markets by the second quarter of 2018.

“VOOT International will take India to the world and will provide an immersive content and product experience that will include 50,000 hours of Viacom 18’s VOD library, VOOT Originals , kids content and linear television channels (localized for each key market),” Gandhi added.

VOOT was launched eighteen months ago. The company said that a total of 175 advertisers and 350 brands advertise on the platform. It said that it 32 million active monthly user.

“Reduction in data prices and significant increase in in data usage have made India the world’s most exciting video streaming market. We will also be adding a premium ad free service,” he said. Gandhi said that an average user spends about 50 minutes on the platform.

Gandhi said that VOOT’s six million daily active users (across mobile, web and smart TV/ smart TV devices) spend over 50 minutes per user per day on the service, making VOOT one of the most engaged Video services in the country.

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