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Adapting to evolving audience preferences, Zee Entertainment Enterprises Ltd has announced the decision to move its premium Hindi entertainment channel Zindagi from the television broadcast platform to its video-on-demand platform OZEE beginning July 1, 2017.
This move has been announced with an objective to expand digital engagement with audiences who thrive on time-shifted viewing. With this, ZEE is focussed on owning the full extent of the consumer’s premium and personal video experience.
The shows that will be available exclusively on OZEE and will include the popular shows Snowdrop, Descendants of the Sun, A Love Story and Total Dreamer. The original productions of Zindagi will also be available on OZEE.
Aparna Bhosle, ZEE’s Business Cluster Head, Premium & FTA GEC channels said, “Today, content for our audiences is not just on television but also includes gaming, short form video clips and user generated content, amongst other forms. There are rapid technological advances that are changing viewing habits and content for our audiences can no longer be managed by a remote control. There is an existing consumer demand for viewing premium world content on the digital platforms and we want to reach out to these viewers. Making it available exclusively on OZEE will enable us to deliver more distinctive and quality content to audiences on the move.”
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