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A high quality Nilgiri whole-leaf green tea of Avataa Beverages which was crowned with ‘Golden Leaf India Award 2015’, by Tea Board and United Planters’ Association of Southern India (UPASI), has fetched a record price of ₹2,000 a kg.
“This winter speciality high-grown tea created this price record when Kesaria Co., Kolkata, bought it for marketing among discerning connoisseurs of fragrant and tasty brew,” Avataa Beverages Director G Udayakumar told BusinessLine.
“This tea has been made from the leaves carefully handpicked from the exclusively earmarked tea bushes at Billimalai estate, 6,400 ft above sea level. Only single-leaf and two-leaf tender winter season’s leaves are plucked. They are subject to minimal processing in hi-tech machinery to retain the green tea Polyphenol characteristics,” Avataa Speciality tea specialist ENR Vejaya Shekara noted.
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