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Jaipur-based diversified industrial conglomerate, RUJ Group announced that it would be bringing European yogurt and milk products to the Indian market by setting up a fully-automated dairy processing unit in Jaipur.
The groups arm, Rajendra & Ursula Joshi Food Industries Pvt Ltd (Rufil) has invested ₹40 crore towards setting up the milk processing plant, with an installed capacity of 50,000 litres per day (LPD), expandable to 1 lakh lpd.
The company started its operations about a year ago and currently procures cow and buffalo milk from about 200 farmers through seven bulk milk chilling collection centres, mostly around Jaipur. The current procurement is about 11,000 lpd, which it aims to increase to 50,000 in one year.
“Currently, about 80 per cent of our sale comes from liquid/pouch milk. This segment is already saturated so we are not targeting that. But it gives the entry point, so we will have it in our portfolio. We want to be recognised in the market for our value-added products like yogurts and ice creams. We are targeting 50 per cent revenue from value-added products in the next one year,” said Abhishek Joshi, MD, Rufil.
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