Cloud-based retail customer engagement management firm Capillary Technologies has raised $14 million (Rs 84 crore) in Series B round of venture financing. Norwest Venture Partners also participated in the round.

This new investment adds to the $17 million of Series A funding received in 2012, providing a sizable balance to fund continued growth. The company will use the funds to enhance Capillary’s cloud-based integrated marketing platform and grow its partnership ecosystem, which already includes Blue Label Engage in South Africa and the American Express US Global Merchants Services group.

Aneesh Reddy, co-founder and CEO of Capillary Technologies said that,” Retailers realize a 15 per cent increase in Average Basket Value and 30 per cent increase in their customer retention rate by implementing our solutions, which is the reason we continue to grow so rapidly around the world.”

With the announcement of funding also comes the announcement of a new partner, Agilysys. Agilysys is a leading developer and marketer of proprietary enterprise software, services and solutions to the hospitality industry and operates extensively throughout North America, Europe and Asia.

“We are excited to have them on board and our partnership will allow us to bring innovative solutions to companies of all sizes in the hospitality industry,” said Anant Choubey, Vice President of the APAC region at Capillary Technologies.

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