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E-learning and simulations company Tata Interactive Systems (TIS), a part of Tata Industries, announced its entry into the school segment in India with integrated learning solution CLASSEDGE.
With an initial investment of Rs 100 crore, TIS will target 100 cities in India to attain its target of 1,000 schools this year.
The number of employees in TIS' school division will go up from 200 to 600 in 12 months.
The domestic schools market, with over 10,00,000 government schools and over 2,25,000 private schools presents a supplemental education market of $15 billion (Rs 67,800 crore), according to Mr Sanjaya Sharma, CEO, TIS.
“With integrated IT and telecom capabilities and attractive and quality content generated over 20 years of experience in the space, we will be able to deliver CLASSEDGE to students and teachers at a very reasonable cost, and quickly,” added Mr Sharma.
TIS' Indian education division was launched in 2010. In each school that signs up for CLASSEDGE, TIS will invest around Rs 1 lakh in infrastructure per classroom initially, and connect the school server to a centralised CLASSEDGE server. For the services, each school will pay TIS a monthly fee for the content it accesses through the tool.
“Quality education has to be affordable for it to have a significant positive impact on the individual, his or her family, and thereafter society and the country. The teaching material should also be attractive and make the learning richer. The ongoing cost of accessing content through CLASSEDGE is negligible when you divide it by the number of students who will collectively pay for it,” noted Mr Kishor A. Chaukar, MD, Tata Industries.
Vernacular content
TIS is anticipating demand from schools across primary, secondary and higher secondary segments, and will target private schools initially.
Mr Sharma explained, “We will definitely look to be involved with government schools and partner their efforts to use technology in education. But that will come at a later stage. Initially, the content we have developed will enable us to partner English medium schools, and we are developing vernacular content on an ongoing basis.”
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