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Zen Mobile aims to double its market share and revenue by the end of this year on the back of new product launches and customer base expansion.
“We aim to more-than-double our market share and revenue from 3 per cent to 7 per cent and from Rs 45 crore to Rs 100 crore, respectively, by December 2011,” the company Managing Director, Mr Deepesh Gupta, told PTI here.
The Delhi-based firm, a part of the 15-year-old Teleecare Group, has so far sold 4 million handsets and plans to sell another 5 million by March 2012.
“We plan to sell 5 million more handsets by March 2012,” he said.
The company has already launched 18 handsets and more models are on the anvil. “We will continue to launch at least two new models every month,” Mr Gupta said.
Zen Mobile recently launched its Zen X414 model for Rs 1,799. “We have received a good response from customers for our Zen X414 model. This has multimedia features such as an mp3 and mp4 player, FM radio with recording, a powerful torch and a battery back-up of 40 days on stand-by mode,” Mr Gupta said.
At present, the company has a presence in 80 per cent of the markets. It will have a footprint in all districts of the country in the next three months, he said.
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