Snapdeal.com, India’s largest online marketplace, has launched a wide range of products manufactured at Dharavi, one of the largest slums in the world, on its site.

The company has tied up with DharaviMarket.com, a not-for-profit organisation, to provide a nationwide reach to local artisans and small- and medium-sized businesses of Dharavi.

This is in line with Snapdeal’s vision to create 1 million successful entrepreneurs within the next three years and empower thousands of artisans and small businesses to sell nationally while supplying locally, Snapdeal said in a statement.

“Partnering with DharaviMarket.com is a Snapdeal endeavour aimed at empowering local artisans by providing a platform to promote and sell their indigenous products to a nationwide audience through a sustainable model," said Amit Maheshwari, Vice President-Fashion, Snapdeal.com.

As part of this initiative, Snapdeal will bring on board Dharavi artisans and SMBs and create an exclusive store for them called ‘Dharavi – Snapdeal store’.

“This initiative is great example of how technology and business can come together to change lives of millions of artisans in our country. It is my hope that Dharavi craftsmen will get their due recognition through this online store," said Shabana Azmi, actor and social activist.

The Dharavi – Snapdeal store will offer a variety of products ranging from fashion accessories, luggage and men's clothing. Currently there are over 300 products listed on the site which include Dharavi’s signature products such as leather bags, belts and jackets.

rajesh.kurup@thehindu.co.in

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