E-commerce marketplace Flipkart on Tuesday announced the rollout of ‘Flipkart Global’, a programme that will provide its 100,000-plus sellers with an opportunity to export their products to buyers across 190-plus countries.

The programme, which leverages the e-commerce export capability of eBay India, ties in with the ‘Month of Partners’, part of Flipkart’s Big 10 celebrations dedicated to recognise and thank its partners and sellers for their support.

The programme will enable sellers from India to access over 171 million active customers of eBay in markets including the US, the UK, Germany, Canada and Australia.

As a part of the launch, all existing 25,000 retail export sellers on eBay India will migrate to Flipkart Global and start listing their products through the platform. Over the next 20 days, Flipkart will undertake a nationwide seller outreach programme to educate sellers, onboard them and help them take advantage of the programme.

“India has immense export potential and there are many SMEs who have unique products but don’t know how to make them available to global buyers. With the launch of Flipkart Global, we’re removing traditional growth barriers and giving them a platform to reach out internationally and expand sales,” said Anil Goteti, Head of Marketplace at Flipkart and Head of eBay India.

The retail e-commerce export market for India is estimated to be around $2 billion by 2020, according to an IIFT-FICCI study .

Flipkart Global will leverage the retail e-commerce export capabilities of the recently-merged eBay India business for sellers to list their inventory across 35-plus global eBay platforms. The firm will also provide necessary support in terms of shipping solutions, remittances, market trends and so on to its sellers.