Eight years after its inception, India’s number one e-commerce marketplace Flipkart, has come up with a brand new logo that attempts to capture the elements of youthfulness and playfulness.

New identity

Conceptualised and designed by its in-house team and an external agency called Umbrella Design, the contrasting colour palettes and the 3D design helps the logo stand out across all touchpoints, whether it is desktop, mobile, online or offline. The refreshed brand personality will reflect in all forms of the company’s messaging and engagement with customers. “While developing the new logo, we focussed on three key elements – the new identity had to create a positive perception about our brand; the logo needed to be more inclusive in its appeal to all our customers and given our focus on the mobile platform it had to stand out on the app interface. With our new brand logo, I believe we have achieved all of these” said Shoumyan Biswas, Senior Director, Marketing, Flipkart. Shoppers will see just the yellow bag with the blue ‘F’ on the mobile app.

Future perfect

Asserting that the new logo is a reflection of the company’s promise to its stakeholders of being youthful, innovative, fast and reliable Biswas said “We have always been ahead of the curve in a rapidly evolving industry. The new brand identity honours the legacy that we have built over the last eight years and at the same time looks into the future.”

The brand refresh dovetails with Flipkart’s business focus in the coming year wherein it is targeting to touch $8 billion in GMV by March 2016 from $4billion today.

The brand wishes to reach everyone who has a pin code and a smart phone and fulfil their desire for great products at delightful prices. Currently, 33,000 people strong, Flipkart has 45 million registered users clocking over 10 million daily visits, delivering 8 million shipments per month.

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