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Micromax on Tuesday launched two new smartphones as part of its ‘In’ range of smartphones. The homegrown smartphone brand launches its Micromax In 1b and the Micromax In Note 1 smartphones in India.
The Micromax In 1b is the brand’s budget smartphone. The company is planning to make a comeback in the Indian smartphone market with the launch of these two smartphones.
The brand said that smartphones will provide a “pure Android OS experience with no ads and no bloatware.”
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Micromax ties up with MediaTek for designing, development of “in” smartphones
To invest ₹500 crore over next 12-18 months towards R&D, marketing and sprucing up manufacturingMicromax In Note 1
The In Note 1 comes with a 6.67-inch punch-hole display with an FHD+ resolution.
The phone is powered by the MediaTek Helio G85 octa-core processor. It is equipped with the MediaTek HyperEngine Gaming Technology.
The smartphone comes with a 5,000 mAh battery. It supports reverse charging capability and comes with an 18W fast charger in the box. The phone has Wi-Fi support for 5GHz. It also supports voice over Wi-Fi.
As for the camera, it has a quad-camera set-up at the rear with a 48MP AI primary camera along with a 5MP and two 2MP cameras. It has a 16MP front camera.
The In note 1 will be available in 4GB + 64GB and 4GB + 128GB storage variants. It will come in white and green colours.
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Micromax to launch ‘In’ series smartphones on November 3
Also likely to launch Micromax IN 1, Micromax IN 1a in mid-range segmentMicromax In 1b
The In 1b comes with a 6.52-inch Screen HD+ Rich display with Mini-Drop. It is powered by the MediaTek Helio G35 processor with HyperEngine 1.0.
The phone comes with a 5000 mAh Battery with three days of backup and 30 days of standby, the brand said. The phone comes with a 10W charger in the box.
The phone has an AI Dual Camera set-up with a 13MP Primary Camera and a 2MP depth sensor. It has an 8MP camera at the front.
The phone will come in blue, green and purple colours.
For the Micromax In Note1 smartphone, the 4GB + 64GB variant is priced at ₹10,999; while the 4GB + 128 GB variant will cost ₹12,499.
The Micromax In 1b is priced at ₹6,999 for the base 2GB RAM + 32GB storage variant, and ₹7,999 for the 4GB RAM + 64GB storage variant.
Registration for both the smartphones will begin from today (November 3) on Flipkart and micromaxinfo.com. In Note 1 and the In 1b will go on sale from November 24 and November 26, respectively.
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