Motorola wants to expand retail presence

| Updated on: Dec 19, 2017
image caption

Handset maker ropes in Poorvika for experience stores

Nearly, two-third of sale of smartphones in India happen through retail stores and one-third online. But for Motorola it is reverse. “We want a equal share in both retail and online. Next year we should have equal split,” says Sudhin Mathur, Managing Director, Motorola Mobility India.

In its first major initiative to increase its retail presence in India, Motorola has partnered with Chennai-based Poorvika Mobiles to open Moto Hub experience across Tamil Nadu and Karnataka. Nearly 250 Poorvika stores will have entire Motorola’s phone portfolio under one roof. “In next two to three months, we will have similar partnerships with retail chains in other parts of country,” he said.

Buyers do a lot of research, and want to experience the device before buying. Motorola Hubs provide this opportunity. “Our intention is to have around 1,000 such hubs in different retail formats in a few months,” he said.

Moto Hub store will have the entire portfolio of Motorola devices, including online exclusives such as Moto e4+, Moto C+, Moto X4 and the popular Moto G families and Moto Z franchise and Moto MODs, and Motorola accessories such as on-ear and in-ear headphones, Moto shells and covers.

Mathur said Motorola and Lenovo in India drive a dual mobile brand strategy catering to different consumer segments. Together, they are the third largest mobile sellers in India selling nearly 11 million phones, and annually growing at 23 per cent, he said quoting IDC data.

Motorola Mobility, which was acquired by Lenovo in 2015, is a wholly-owned subsidiary of Lenovo.

Published on January 09, 2018

Follow us on Telegram, Facebook, Twitter, Instagram, YouTube and Linkedin. You can also download our Android App or IOS App.

This article is closed for comments.
Please Email the Editor

You May Also Like

Recommended for you