NVIDIA has launched GeForce GTX 670, the third graphics processing unit (GPU) which promises to enhance computing experience of gamers and other high-end users.

Based on its Kepler graphics architecture, the GPU helps cut power consumption and offer 'whisper-quiet' operation for PC gamers.

For starters, GPU acts as a co-processor to accelerate CPUs (central processing units) for scientific, gaming and engineering computing. GPUs takes up the burden of of compute-intensive and time-consuming portions of the code, while leaving the rest of the applications to the CPU.

"The new product outpaces the closest competitive product in gaming performance by over 45 per cent, while consuming approximately 18 per cent less power," an NVIDIA statement said here on Friday.

The NVIDIA GeForce GTX 670 GPU is available in India for Rs 29,999.

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