Overseas foray: PTron hopes to crack US market for mobile parts

Our Bureau Hyderabad | Updated on August 08, 2018

Hyderabad-based mobile accessories brand PTron has set its sights on 10 foreign markets including China, the US, Israel, Indonesia, Italy and Canada.

The firm, which set up a sourcing and designing office at Shenzen in China with 10 people, has appointed Cellpay as its exclusive distributor for the US market.

“We have roped in distribution channels and partners in Israel, Indonesia, Italy and Canada,” Palem Srikanth Reddy, Chairman and Managing Director, Palred Technologies (which promotes the PTron brand), told BusinessLine.

“There is a huge demand in the country and in foreign markets for mobile accessories in the mid-market, which comprises products below top brands but above unbranded or local products. We are targeting this segment, which holds good promise,” he said.

He said the US is the second largest market after China for mid-market and semi-branded mobile accessories.

“If we are able to make a dent in the US market, that will establish our credibility and help us tap other markets abroad,” he said. In India, PTron sales are supported by two fulfilment centres that the parent company set up for its e-commerce arm, Latest One, an exclusive platform to sell mobile peripherals.

“We have 40 distributors in India with a sales base of about 1,000 products a day,” he added.

Published on August 08, 2018

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