Info-tech

Overseas foray: PTron hopes to crack US market for mobile parts

Our Bureau Hyderabad | Updated on August 08, 2018 Published on August 08, 2018

Hyderabad-based mobile accessories brand PTron has set its sights on 10 foreign markets including China, the US, Israel, Indonesia, Italy and Canada.

The firm, which set up a sourcing and designing office at Shenzen in China with 10 people, has appointed Cellpay as its exclusive distributor for the US market.

“We have roped in distribution channels and partners in Israel, Indonesia, Italy and Canada,” Palem Srikanth Reddy, Chairman and Managing Director, Palred Technologies (which promotes the PTron brand), told BusinessLine.

“There is a huge demand in the country and in foreign markets for mobile accessories in the mid-market, which comprises products below top brands but above unbranded or local products. We are targeting this segment, which holds good promise,” he said.

He said the US is the second largest market after China for mid-market and semi-branded mobile accessories.

“If we are able to make a dent in the US market, that will establish our credibility and help us tap other markets abroad,” he said. In India, PTron sales are supported by two fulfilment centres that the parent company set up for its e-commerce arm, Latest One, an exclusive platform to sell mobile peripherals.

“We have 40 distributors in India with a sales base of about 1,000 products a day,” he added.

Published on August 08, 2018

A letter from the Editor


Dear Readers,

The coronavirus crisis has changed the world completely in the last few months. All of us have been locked into our homes, economic activity has come to a near standstill. Everyone has been impacted.

Including your favourite business and financial newspaper. Our printing and distribution chains have been severely disrupted across the country, leaving readers without access to newspapers. Newspaper delivery agents have also been unable to service their customers because of multiple restrictions.

In these difficult times, we, at BusinessLine have been working continuously every day so that you are informed about all the developments – whether on the pandemic, on policy responses, or the impact on the world of business and finance. Our team has been working round the clock to keep track of developments so that you – the reader – gets accurate information and actionable insights so that you can protect your jobs, businesses, finances and investments.

We are trying our best to ensure the newspaper reaches your hands every day. We have also ensured that even if your paper is not delivered, you can access BusinessLine in the e-paper format – just as it appears in print. Our website and apps too, are updated every minute, so that you can access the information you want anywhere, anytime.

But all this comes at a heavy cost. As you are aware, the lockdowns have wiped out almost all our entire revenue stream. Sustaining our quality journalism has become extremely challenging. That we have managed so far is thanks to your support. I thank all our subscribers – print and digital – for your support.

I appeal to all or readers to help us navigate these challenging times and help sustain one of the truly independent and credible voices in the world of Indian journalism. Doing so is easy. You can help us enormously simply by subscribing to our digital or e-paper editions. We offer several affordable subscription plans for our website, which includes Portfolio, our investment advisory section that offers rich investment advice from our highly qualified, in-house Research Bureau, the only such team in the Indian newspaper industry.

A little help from you can make a huge difference to the cause of quality journalism!

Support Quality Journalism
This article is closed for comments.
Please Email the Editor
You have read 1 out of 3 free articles for this week. For full access, please subscribe and get unlimited access to all sections.