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Smartron, a Hyderabad-based technology company, has launched tphone, a smartphone ‘designed and engineered for India’. The smartphone, priced at Rs 22,999, is manufactured at semiconductor major Foxconn’s facility.
The company, which recently introduced the portable tbook, plans to follow the lunch of the smartphone with other products including a laptop, a convertible laptop, Wifi routers, and other utility products relating to personal computing.
The tphone was launched in the presence of Smartron’s strategic investor and brand ambassador Sachin Tendulkar and Telangana Information Technology Minister K.T. Rama Rao.
Mahesh Lingareddy, Founder and Chairman of Smartron, said, “The company has invested over $10 million and plans to raise further funds as it expands its product line. Currently, the tbook and tphone are manufactured at Foxconn's assembly line-up and soon a new line-up will be set up for Smartron products. So, the entire product range would be designed, developed and made in India.”
After the initial roll-out of these phones in online stores, the company plans to offer them in some of the overseas markets, Lingareddy said.
Sachin Tendulkar said, “At Smartron we take immense pride in the engineering and innovative spirit of India. We are witnessing an Indian brand showcasing to the world that smart technology products can compete with leading tech brands. This is just the beginning at Smartron and it is time India stood out in the smart technology space.”
“With the Internet of things wave at its peak, it becomes important to seize this opportunity and design products that will nurture the technology space in India. The launch of the product coincides with the launch of Apple’s facility in Hyderabad,” K.T. Rama Rao said, assuring all support to the company in its journey.
The new phone features a 5.5-inch touch screen, runs on Android Marshmellow and is powered by a 64-bit Qualcomm Snapdragon Octacore processor backed by 4 GB ram. It has 13 megapixel front and 4 MP back cameras.
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