Comments
Ravi Chauhan, Managing Director of SAP India, says revenue for the company this year will be driven by the mid-market segment.
The company, which has established a dominance in the large enterprise market segment, is looking to extend it to the mid-market segment which it defines as organisations with less than ₹1,500 crore in revenue.
“Today, 50 per cent of our business accrues from net new customers in the mid-market segment and we are looking to increase that. While our traditional sweet spot has been the large enterprise segment, the scope of adoption of SAP technology in the government is huge for us, given the Digital India initiative, making it a very important vertical for us, although it is not our biggest customer segment today,” Chauhan told BusinessLine .
On what mid-market customers are buying, he says, “Avon Cycles for instance, uses HANA, our in-memory, relational database management system that is designed to handle both high transaction rates and complex query processing on the same platform.
“Many of our mid-market customers are buying HANA & Analytics for the ability to analyse their businesses. While ERP is our core product where we see regular business, some of the products that are seeing a lot of traction are SuccessFactors, our strategic HR product; Ariba, which is our procurement solution that is being lapped up by companies that are becoming a part of the global supply chain; and Hybris, which is used by e-commerce firms to integrate their front-end shop-front with their warehouse management, logistics, supply chain, etc.”
On what would constitute a year of good performance, Chauhan says: “If we are able to go beyond just driving topline growth and bring new solutions to the market such as SuccessFactors, Ariba, HANA and Hybris, and drive their adoption in the market that would constitute a good year for us. These are the four products we are really focusing on, where we are seeing maximum growth.”
Enterprise softwareSAP has launched a new generation of enterprise software, SAP S/4 HANA, which is designed to help enterprises take real time business decisions by accessing the capability for planning, execution and simulation from within the business application.
The S/4 HANA software is designed on the most modern design principles with the SAP Fiori user experience for mobile devices, including smartphones, tablets, laptops and desktops to appeal to the new generation workforce.
The development of S/4 HANA was a global collaborative project that leveraged on the talent pool at SAP Labs India. “The India team contributed to the development of the core architecture, Fiori UX, Applications and Platform,” says Chauhan.
Comments
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.