Indian video-entertainment app, Roposo – TV By The People, has secured $10 million in its latest round of funding led by existing investors Tiger Global Management and Bertelsmann India Investments (BII). Including this round, Roposo has raised a total of $31 million to date.

The company aims to leverage the capital infusion towards product technology, talent acquisition and further expanding the 25 million Roposo community. Founded in April 2015, Roposo pivoted from a fashion social network to a complete social network spanning multiple genres in August 2017.

Available in several regional languages, Roposo has shown rapid growth in the vernacular space with over 200,000 daily new users joining the platform from across the country. The app offers a seamless TV-like browsing experience with over 25 interest-based channels, including music, films, news and spirituality, among others. Roposo has hyper-localised the digital space for vernacular users from around the country with high-quality video creation tools. The app currently boasts of 25 million users, 250,000 user-generated video posts, and 160 million video views in a day.

“We are growing at a phenomenal pace with our personalisation engine that caters to different types of audiences simultaneously. Celebrating the cultural diversity of India, we've constantly brought in innovations and enabled a monthly active user base of 7.5 million. At this rate, we are set to grow exponentially in the coming six months," said Roposo CEO and co-founder Mayank Bhangadia, in a statement.

Rohit Sood, Principal, Bertelsmann India Investments said, “The company has scaled explosively over the past year but we are most excited about the management’s focus on the quality of user engagement on the platform. We are confident that Roposo will soon be the leading video creation and consumption app for Bharath .”

Roposo has extensive plans to enter the micro markets of India and build resources for an aggressive game in the coming months.

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