Zendrive has raised a $13.5 million in Series A round (first institutional funding), led by Shervin Pishevar of Sherpa Capital with participation from Nyca Partners, Thomvest Ventures (Peter J. Thomson) and existing investors.

The existing investors in the mobile technology company are First Round Capital, BMW i Ventures, Fontinalis Partners (Bill Ford), and Tad Montross. The funding will be used for the company’s focus on safety innovations.

Through its product suite, Zendrive’s SDK technology taps mobile sensors to measure driver safety through actions like acceleration, braking, swerving, and phone use, among many others.

Zendrive, founded by Google and Facebook veterans, is utilizing artificial intelligence algorithms and hundreds of billions of data points to analyze sensor data and return actionable insights for fleets and drivers. Because it’s software-based, managing and scaling within any number of vehicles is simple and affordable, allowing for more flexibility than a hardware solution.

Zendrive is backed by Sherpa Capital, Nyca Partners and BMW i Ventures.