Bharti AXA Life Insurance has launched a single premium traditional plan targeted primarily towards young investors. The product provides guaranteed additions of up 9 per cent, optional insurance cover of 10 times the premium paid and an opportunity to save tax both on investment and on return. 

Keeping in-line with the growing preference for digital e-commerce platforms, the product is available online.

Sandeep Ghosh, MD and CEO of Bharti AXA Life Insurance said, "Bharti AXA Life Invest Once has been designed, keeping in mind the needs of the young investor. We have provided a user friendly buying experience by following a mobile first strategy.”