Max Bupa, a standalone health insurer, has entered into a strategic partnership with MobiKwik, a fintech platform, to promote affordable and convenient bite sized group health insurance products for MobiKwik’s 107 Million customers across the country.

Bite-sized insurance offerings are essentially easy to buy, over the counter products. They are picking up pace in India and gaining interest from customers who are always on the go.

Under this tie-up, Max Bupa will come up with slew of innovative offerings, including a Cancer cover at nominal premium and a HospiCash product for MobiKwik’s vast customer base.

Max Bupa’s HospiCash product provides for a pre-defined daily allowance on the basis of number of days of hospitalisation irrespective of the actual expense incurred by the customer. This ensures that out of pocket expenses are taken care of.

Priced at an annual premium of ₹135, HospiCash will offer ₹500 per day hospital allowance for upto 30 days in a year.

Upasana Taku, Co-founder MobiKwik said, "With this Max Bupa partnership, we are bringing together the power of protection and digital to provide affordable health insurance to millions of Indian families."

Ashish Mehrotra, MD & CEO, Max Bupa Health Insurance said, "We are enabling financial inclusion by making pocket size health insurance solutions available through the Mobikwik platform and plan to acquire 1 million Mobikwik customers over the next 3-4 years".