Financial technology company TSLC PTE on Thursday announced the launch of its mobile-only lending platform ‘CASHe’, which will enable users, especially young professionals, to borrow cash for 15 days anytime, anywhere, within minutes.

V Raman Kumar, Chairman, said with the new smartphone platform, his company will be providing immediate cash loans based on a prospective borrower’s social profile, merit and earning potential using proprietary algorithms and machine learning.

All loans through CASHe will be disbursed by One Capital, a Reserve Bank of India registered non-banking finance company, he added. By providing basic information on a smartphone, professionals can get, within minutes, a convenient 15-day loan for a one-time processing fee with no other hidden costs, no painful paperwork and no human interaction, said a TSLC statement.

Target clients

“CASHe’s target clients are young professionals between 20-35 years. Upon confirming eligibility, these employed individuals can get a loan of up to 40 per cent of their monthly income instantaneously at a rate of interest on par with credit cards,” it said.

CASHe, according to a company statement, uses proprietary technology that mines borrowers’ social network and requests basic documentation to arrive at a ‘social loan quotient’ and a loan eligibility amount.