Comments
On Tuesday, IPL emerged as the second most valued sporting league in the world in terms of per match value. The much-talked about IPL media rights auction ended after three days of intense bidding. Overall BCCI will earn ₹48,390 crore over a five-year period striking one of the biggest media rights deal. Disney Star India retained the Indian TV rights for ₹23,575 crore.
But all the spotlight was on digital rights. Viacom-18 emerged as the exclusive owner of the overall digital rights of the T20 league and will end up will be paying ₹23,758 crore. This includes streaming rights for 18 non-exclusive games per year which come under Package C.
Karan Taurani, Senior Vice-President of Elara Capital shares his thoughts.
Comments
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.